Website Text
How to turn website visitorsinto actual clients.
Website Text
One of two things will happen when a potential client visits your website – you’ll win them or lose them.
Winning them means they’ll reward you with their attention, and maybe even contact you then and there. Losing them means they’ll leave your website and go to one of your rivals.
That’s why it’s vital your website has high-quality content. Your copy needs to be:
- Clear
- Concise
- Aimed directly at your target market
- Written in plain English
- Free of grammatical errors and spelling mistakes.
Have you ever gone to a website and struggled to work out what, exactly, the business sells? Or how it’s different from its rivals?
Don’t make the same mistake with your website.
Your website visitors need to immediately understand:
- Who you help
- How you help them
- What problem you solve
- Why you’re so good
- How they can contact you
If your website doesn’t tick those boxes, you’re costing yourself business.
Don’t believe us? Well, think about it from your own perspective. Imagine you were thinking about using a company and discovered it had a confusing or unprofessional website. Would you sign up as a customer … or do business with one of its rivals instead?
Take an honest look at your website now. Ask yourself whether your copy is likely to attract clients or repel them. If you know you’ve got a problem, ask a professional writer to fix it for you.
