Using email is an effective way to market your business, as long as you have subscribers (nobody likes spam).
So here are 10 ways to keep and get more subscribers:
1. Make your newsletters interesting
If your newsletters are interesting, well-written and informative, subscribers are more likely to read them and stay subscribers.
So first give helpful tips. For example, an accountant could explain how to save tax, a financial adviser could give investing tips and a real estate agent could offer advice about staging a property. Then tell readers about your service. If you don’t have the best writing skills, consideroutsourcing your newsletters to Hunter & Scribe – we’ll even source the helpful tip ourselves.
2. Tease your newsletters on social media
Don’t post your complete newsletter on social media. Instead, post a snippet and ask readers to subscribe to read the rest.
For example, a mortgage broker could write: “This month, I include three ways clients can pay off their mortgage faster in my newsletter. Sign up here to find out what they are.”
3. Write blogs
Posting blogs on your website can help your search engine ranking. And as more people visit your website, you’ll have more people to market to.
So mention your newsletter in every blog and invite readers to subscribe. If you don’t have time to write blogs, you canoutsource it to Hunter & Scribe. We’re very flexible – you can provide a topic, or we can source a topic based on your business. For example, if you’re an accountant, we could write about the latest tax news. If you’re a buyer’s agent or a real estate agent, we could write about the property market.
4. Offer something readers will want
To entice readers to sign up for your newsletters, you can offer them something of value.
For example, a credit repair agency could write a short ebook on how to improve your credit score. A lender could write a short ebook on how to maximise your chances of qualifying for a home loan.
If writing an ebook seems like a daunting task, why not outsource it to Hunter & Scribe? Give us the outline and we’ll do the rest. And to keep your ebook interesting, we’ll include case studies.
5. Tell people about your newsletter
Display the fact you have a newsletter everywhere you can – even on the back of your business card.
Invite people to subscribe to your newsletter in your email signature, on your home page and on your social media pages.
6. Include special offers in your newsletters
Part of growing your list involves retaining your current subscribers. So keep them interested by giving them exclusive special offers.
This may be difficult if, say, you’re an accountant and you don’t sell a product. However, you could offer a discount, such as a 15% discount on tax returns for clients who have been newsletter subscribers for at least a year.
7. Ask people to forward your newsletters
Ask your subscribers to forward your newsletter to their friends and colleagues.
Remember to include a subscribe button at the bottom of your newsletter so the person who receives the forward can easily subscribe.
8. Guest Blog For Other Websites
Offer to write a guest blog for other websites in your industry. For example, a mortgage broker could offer to write a blog for The Adviser. Or a buyer’s agent could write a blog for a real estate agent and vice versa. And yes, writing guest blogs is also something you can outsource to Hunter & Scribe.
9. Customise Your Newsletters
Your clients are not all the same, so they may not appreciate receiving the same newsletters. Keep them subscribing by sending them only the information that is relevant to themFor example, property managers could tell their tenants about available properties and how to buy their own homes. In a separate newsletter, they could tell their investor subscribers about the timing of rent increases and where they could buy their next investment property.
10. Offer a prize
Tell your newsletter subscribers you’ll include them in a monthly draw to win a prize.
The prize doesn’t have to be expensive, but it should be appealing to make them want to stay on your mailing list. Post about the prize on your home page or social media and use it to entice people to subscribe. For example, you could partner with a florist and offer a bouquet of flowers or gift basket as the prize. You could offer the florist free publicity in exchange for a discount on the prize.
Spend your time on the things you’re good at – like being a buyer’s agent, accountant or financial adviser – and let us do the part we’re good at – writing. At Hunter & Scribe we specialise in writing content for property and finance professionals. Contact us today to find out how we can help your business.