Every day, potential clients secretly visit your website as part of their due diligence.
The more you impress them, the more likely they are to contact you.
So how can you win them over? Well, one way is to offer them an ebook they can download for free from your website. Assuming the ebook is well-written and full of high-quality information, it will position you as a trusted expert.
Even better, if the clients have to provide their contact details in exchange for the ebook, you’ll then be able to follow up, either with a phone call or an automated email series.
Your ebook should also include a call-to-action, so clients are prompted to take action even if they miss or dodge your follow-up communications.