Content for Australian property and finance businesses
Want to stay front-of-mind with your database? Send them regular email newsletters.
The more often your clients see your newsletters, the more often they’ll think of you … and the more often they think of you, the more often they’ll do business with you.
Your rivals are sending newsletters to your clients. So shouldn’t you?
A good company newsletter:
Don’t use ‘Monthly newsletter’ or ‘Latest news’ as your subject line, because clients will delete the email without opening it. Instead, use something enticing like ‘Five ways to save money on your taxes this year’ or ‘The biggest thing you can do to increase your borrowing power’.
Once people start reading your newsletter, you need to give them a reason to continue. That’s why it’s vital to make sure your content is interesting and relevant.
Finally, put a clear call-to-action at the end of your newsletter, so clients know what to do next.
Just because you did a great job for a client in the past, doesn’t mean they’ll remember you the next time they’re in the market for your particular service. So you need to keep reminding them. Company newsletters are a great way to stay front-of-mind.
Another great thing about newsletters is they trigger action. If somebody had been thinking about refinancing but hadn’t gotten around to it because they’d been so busy … and then received a newsletter from their mortgage broker, it might be just the push they needed to take action.
The most successful property and finance businesses keep generating new business from old clients. Company newsletters will help you do just that.
Dump it on an expert and send interesting newsletters to your database today.