“In reality, strategy is actually very straightforward. You pick a general direction and implement like hell,” legendary CEO Jack Welch once said.
As Welch was alluding to, a surprisingly large number of businesses fail at the final step – implementing.
They’re able to devise a good strategy and create good content; but they’re unable to put in place a system to publish this social media content marketing on a regular, long-term basis.
The reason that’s vital is because, as every social media content agency will tell you, social media doesn’t work if you do it every now and then. It works only if you publish content regularly and over the long-term. That’s because:
- The key to succeeding with social media is to become a trusted authority figure in the eyes of clients and referrers
- … and the only way to achieve that is for a lot of people to see a lot of your content
- … and the only way to achieve that is to accumulate a large catalogue of content
- … and the only way to achieve that is to publish content on a regular, long-term basis
If you’re doing social media content creation internally, create a publishing schedule (e.g. posts get published at Monday 9am, Wednesday 9am and Friday 9am), and either use project management software (like Trello) or a social media scheduling tool (like Buffer) to make sure you stick to it.
Alternatively, you could outsource the whole process to a property and finance copywriting agency like Hunter & Scribe, which writes and publishes social media content for small businesses.
Choose wisely, because if you don’t nail this third step, you won’t succeed with social media.