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What should property and finance businesses write about in their content marketing?

Content marketing is an important tool for property and finance businesses looking to generate leads and sales. It helps you build relationships with your clients and establish your business as a trusted source of information.

However, it’s not always easy to know what to write about. To help, here are three key types of content your business can focus on in its marketing.

Educational content

Educational content can include blog posts, videos and infographics that cover the basics of your specific industry, whether that’s mortgage broking, credit repair or accounting.

By providing valuable and informative content, you can help your clients make informed decisions while showcasing your expertise.

Some examples of educational content include:

How-to guides: Provide step-by-step instructions for tasks such as applying for a mortgage, repairing your credit score or completing a tax return as a sole trader
Explainer videos: Create short videos that explain complex or confusing financial concepts in easy-to-understand terms.
FAQs: Answer frequently asked questions about your services or industry.

Industry news and updates

Keeping your clients informed about industry news is another effective way to engage with them and establish your business as a reliable source of information.

This can include:

A mortgage broker might explain how regulatory or monetary changes such as lending requirements, tax laws or interest rate movements could affect your clients
A buyer’s agent might share insights into current market trends and what they mean for buyers, sellers, and investors
A financial adviser might provide updates on wider economic trends to give your clients the bigger picture

Searching for relevant news can be time-consuming, so consider subscribing to relevant industry publications and following key market commentators. Alternatively, Hunter & Scribe can help you write and publish newsworthy content on your website, social media or company newsletters.

Case studies and testimonials

Sharing real-life success stories and testimonials can be an effective way to build credibility and establish trust with potential clients. To be effective, choose examples that highlight how your business helped clients overcome challenges and achieve their goals.

For example, if you’re a:

Mortgage broker, you could write a case study explaining how you helped a first home buyer secure a mortgage with a low deposit
Buyer’s agent, you could write a case study explaining how you helped an investor buy a property with high rental income potential
Accountant, you could write a case study explaining how you helped a client navigate a complex tax situation
Financial advisor, you could write a case study explaining could how you helped a client save for their child’s university education

Finally, remember that you don’t just need to create content that showcases your expertise; you also need to make sure it gets read by your target audience. This means optimising your content for search engines and using social media to share your content.

Don’t have time to come up with engaging content marketing ideas? Talk to Hunter & Scribe about writing your social media posts, blogs, email newsletters and more. Contact us for more information.