Featured snippets are those ‘answer boxes’ that are presented on top of Google or Bing’s organic results under the ads. They are designed to be quick answers to questions someone might ask.
If you want your website to appear in a featured snippet, it usually has to rank in the top 10 for a particular search keyword. If your business scores one or several featured snippets, it will boost your digital marketing and drive traffic to your website.
Here are four tips on creating content that might get featured:
The more FAQs on your website, the more likely it is that one of those answers will be featured.
A way to provide a lot of information but still keep your website uncluttered is to write more educational and informative blogs.
So think of the questions your clients ask and write blogs answering them.
For example, if you’re an accountant, and you have clients who struggle with costing, you could write a blog titled: ‘How to calculate how much you should charge’.
If you’re stuck for ideas, search for a question you’ve answered and check out the ‘People also ask’ box in the search results to find new ideas to write about. Or ask Hunter & Scribe. Not only can we write the blogs, we can also suggest topics to write about.
Your blog could be your most effective marketing tool or your biggest waste of time.
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