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How to make your emails stand out

Most people’s inboxes are flooded by emails each day. So it’s easy for your emails to get lost in the shuffle. You can make your emails stand out by following these three tips:

1. Pick the best sending time

Try to send the emails when your clients are likely to be awake, because if you send them overnight, your clients may have too many emails the next morning to pay much attention to yours. You could try to send your emails at the times people may be the most interested in your service, or during your own office hours in case your clients want to contact you right away. For example, if you’re an accountant and you’re sending your clients an email to remind them to get their tax documents in order, you’d probably want to send the emails in the evening when they’re at home and will have time to get the documents together. In contrast, if you’re a mortgage broker and you’re inviting your clients to call you to discuss refinancing, you probably want to send the emails when you first get to the office so they can phone right away, or after 12pm so your clients can phone you during their lunch times.

2. Write a catchy subject line

Depending on how your clients have set up their email software, the first few words of your subject line and first line of text may be the only thing they see in their inboxes. So make them persuasive enough that your clients will want to open the emails.

For example:

A mortgage broker could have a subject line: “I can save you money”
A real estate agent could have a subject line: “Your dream home is here”
A lender could have a subject line: “The easy way to get finance”

3. Fill your emails with great content

Emails need to be easy to read and easy to understand.

As a property and finance professional, you probably aren’t sending special offers. Instead, you need to remind clients to do something, or encourage them to take up additional services. A great way to do that is to send your clients helpful advice or educational articles.

If the clients find the emails interesting, they’re more likely to keep reading them, which makes it easier for you to get repeat business from them later on.

One way you can make your emails interesting is to include multiple blocks. For example:

Block 1: Inspirational quote, cartoon or an image
Block 2: Educational article or helpful advice
Block 3: Brief explanation of one of your services
Block 4: Call-to-action

In this example, some clients may open the emails for the inspirational quote or cartoon, others for the helpful advice. Either way, it gives you a chance to remind them of your services. Of course, the educational article or helpful advice should be well-written. So consider following these guidelines: