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How to build trust with potential clients

In a world of online scams and too-good-to-be-true deals, it’s important that your clients trust you. But how do you build that trust? Here are five ways:

1. Be transparent

Explain what you do and why you do it in plain English.

Make sure your terms and conditions are written in simple language and offer a summary if there are many of them.

You should also be transparent about what your company can’t do.

For example, if you run a credit repair agency, there may be times when you can’t help a client if they really didn’t pay any of their bills. Be upfront about that, so potential clients don’t have false expectations.

2. Encourage reviews and testimonials

It’s only natural for consumers to take what you have to say about your services with a grain of salt. So back up your claims with case studies and testimonials.

Publish the best testimonials on your social media pages and website.

Respond to any poor reviews that are published on consumer review sites, but don’t attack the person. Either explain your position or try to help them. If you become defensive, you’ll lose trust, because people will expect that you’ll treat them in the same way if they have a problem.

3. Offer mind-blowing customer service

Ensure clients receive the best possible customer service at every stage of their journey – from before they engage your services right through to after-sales. That way, they’ll learn to trust you.

But don’t assume they’re getting great service – check in with them and ask.

4. Create a trustworthy website

The first time a potential client ‘meets’ your brand will likely be online. Make sure they can trust your website. What does that take?

Your site should start with https and not http
The URL name should match the name on the website
There shouldn’t be an immediate pop-up trying to redirect visitors elsewhere
The ads-to-content ratio should be low
There should be a privacy policy
The website should be easy to navigate and look professional
The content should be well-written and not contain grammatical or spelling errors

If you’re unsure whether your website text will stand up to scrutiny or not, contact Hunter & Scribe. We can polish your existing content, or write new content for you.

5. Use Content Marketing To Establish Your Credibility

Most people will first research a business online, which starts by visiting your website or social media pages. If your website and social pages are packed with useful information that shows you know what you’re talking about, you’ll create the impression you’re an expert and therefore trustworthy. Start by writing an ebook to entice people to subscribe to your newsletters. For example:

A financial planner could write an ebook on the pros and cons of repaying your home loan sooner
An accountant could write an ebook explaining what actions will trigger an audit by the Australian Taxation Office
A mortgage broker could write an ebook explaining all the fine print on standard lending contracts and what clients should look out for

Next, write blogs for your website. To build trust, focus on offering solutions and answering questions your potential clients may have. For example, a mortgage broker could write blogs on:

How the cash rate affects home loan rates
Why lending rates increase when inflation is high
How to choose a good mortgage broker

Finally, publish social media posts on the major platforms your clients frequent. Topics could include industry news, helpful tips or information about your business.

If you need help writing this much content, contact Hunter & Scribe. We specialise in writing property and finance articles and can provide you with an endless stream of content.

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