As your content library grows, you can return to previous content and find ways to repurpose it.
Here are three ways to get more mileage out of your old content:
Got a long and detailed blog post? Pull the key facts from the post and summarise them in an infographic. Then share the infographic across your social media pages with a link to the original blog post.
For example, this blog could be summarised as:
If you have content such as interviews or an ongoing series, turn it into a podcast.
You can also repurpose your blogs by discussing them and recording the discussion. You could discuss the topic with a colleague or deliver a monologue. You could release these as videos or podcasts.
Unless a piece is time-sensitive, there’s nothing wrong with resharing previous content.
Here are some ways you can do it:
To illustrate these three steps with an example:
Let’s say a mortgage broker wrote a blog on: ‘How to pay less for your home loan’. The blog deals with the financial steps a potential home buyer should take before applying for a home loan, so they maximise their chances of getting a lower interest rate.
Months later, the mortgage broker can revisit the blog and:
Whether you want fresh content or need ways to repurpose your existing content, Hunter & Scribe can help. Contact us for more information.
Your blog could be your most effective marketing tool or your biggest waste of time.
Your potential clients are already on LinkedIn – which means you can reach them directly…
Most mortgage brokers market themselves in the same way. They talk about competitive rates, quick…
Local search has changed how people find professional services, When someone searches for a business…
Property and financial professionals can spend large sums of money chasing new clients while the…
Ebooks are a powerful content marketing tool for property and financial professionals.