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What content should I put on my website?

Websites shouldn’t just be static brochures. They should be vibrant creations that keep getting updated – especially the content.

So here are five types of content you could keep updating:

1. Website pages

When you first created your website, you probably included a couple of pages about your services and your contact details. You could also add:

About us

Tell readers who they’ll be doing business with. You could include a biography, your story and your profile picture.

For example, if you are now a buyer’s agent but started out as a real estate agent, you could tell people what motivated you to become a buyer’s agent and what the differences are between sales and buyer’s agents.

If you have a great story and you’re unsure how best to approach it, contact Hunter & Scribe. Because it’s not our personal story, it’s easier for us to extract the important information and write a concise ‘about us’ page for you.

Frequently asked questions

Clients tend to ask the same questions, so make a list of them and answer them on your website. Then update them as the questions or answers change.

For example, a financial planner could answer the question: “Is now a good time to invest in Australian government bonds?” The financial planner could then give a time-sensitive answer and update it whenever the economy changes, or give a timeless answer that lists the pros and cons of investing in government bonds.

If you don’t have a list of questions, Hunter & Scribe can help. We can source a list of frequently asked questions about your industry (and answer them for you).

2. Blogs

Blogs are a great way to keep your website content fresh and increase your search engine ranking.

Your blogs could share news, bust myths or provide helpful tips about your industry.

For example, an accountant could provide a summary of the latest tax deadlines or write a timeless blog about the receipts you need to keep in case you’re audited.

A mortgage broker could write a blog about doing credit repair before applying for a home loan or what borrowers should do when mortgage rates increase.

Writing regular blogs takes time, so consider outsourcing it to Hunter & Scribe. We specialise in writing content for all types of property businesses and financial services firms.

3. Ebooks

Ebooks are a great way to drive people to your website. If you request readers’ email addresses before they can download the ebook, you can also use them to increase your email marketing list.

But after a year or two, the information in your ebook might become common knowledge, or outdated. So you could consider writing a new ebook every year or two to keep your content fresh and to keep attracting new clients.

Writing ebooks is one of the services Hunter & Scribe offers. We’ve written ebooks for mortgage brokers, accountants, property professionals, financial advisers and lenders. We make the process as easy as possible for our clients – we do the work; you check it and publish it under your name.

4. Infographics

You can include an infographic instead of a blog, but make sure it’s mobile-friendly. The content on the infographic needs to be as concise as possible, and it should also be updated as the information changes.

For example, a real estate agent could publish a monthly infographic about their local property market.

A financial planner could use a cartoon character to explain investing to clients, who might otherwise find the concepts daunting.

5. Links to social media pages

If you’re regularly posting information on your social media pages, you could tease that information on your website to encourage people to follow you on social media.

For example, a credit repair agency could write on their website: “Follow me on LinkedIn to learn how to get a free credit report.”

(If you’re not regularly posting on social media, talk to Hunter & Scribe about writing social media posts for you on an ongoing basis. We write them, schedule them and notify you, so you can check them before they go live.)

You specialise in your field, whether that’s being a lender, mortgage broker, buyer’s agent or accountant. At Hunter & Scribe, we specialise in intelligent writing. We carefully research your industry, use the right terminology and write in plain English. Contact us and let us help you keep your website content fresh.

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