1. Content
Quality content writing is one of the most important aspects of your website. It engages and informs visitors and should convert potential clients to clients. Quality content provides your business with credibility and helps present your business in a professional manner.
Keywords
Hand in hand with your content are SEO keywords. That’s because Google does not just rank nice-looking websites but it also identifies sites that answer specific user-generated questions. So, SEO writing starts with understanding your audience, how they think and what language they use. Breaking down this language, you and Google will see there are commonly used terms that potential clients type into a search engine when looking for your service. These are known as keywords. There are various methods you can use to find keywords related to your business. Google Keyword Planner has a tool to help, or you can use other programmes like Ahrefs or Semrush. Incorporating the keywords most relevant to you into your content writing will help Google see that what you have on offer answers the question a user, or potential client, is asking.
Landing pages
Whether your website is already established or you are just setting it up, it’s wise to conduct regular audits of the content on your landing pages. These are the pages clients see when they research your business and the services you offer. These pages should be filled with engaging content that is directly relevant to the services you offer.
Your audit should include regular updates of popular keywords, as well as looking at the structure of the page and how easy it is to use. Some tips for optimising your landing pages include:
- Make sure it is immediately clear to visitors what you do and where
- Use visuals carefully, not overcrowding the pages
- Use persuasive calls to action and make them prominent (this can include buttons like “Contact Us”, “Learn More” or “Apply Now”)
Blogs, research and news
Regular updates like blogs or news articles are valued by Google, signaling to the search engine that your site is active and relevant. They are also a great way to include keywords for very specific topics as a way of getting your website noticed by Google.
Internal links can also consist of helpful redirects – like going back to the home page, to the next page or the top of the page.
You can start by identifying the most common queries you see from clients or potential clients. Then, conduct keyword research into those topics and develop a content strategy or calendar around those topics. This way, you can create high-quality content in advance, leaving time for newsworthy content as it happens. Or, ask Hunter & Scribe. Not only can we write the blogs but we can also develop a plan ensuring newsworthy content.
Some blogging tips include:
- Incorporate your keywords into your headings and page titles as well as the body of your content
- Mix up the length of your content writing with some longer and shorter articles
- Be consistent, write regular content and share them across your platforms including social media.