Content marketing vs copywriting and why you need both

One of the goals of content marketing is to drive more people to your website through organic search results. Content marketing can consist of:

• Website text
• Blogs
• Case studies
• Ebooks
• Newsletters you post on your website

Unlike copywriting, this content should answer questions (and inform people about your business). The more questions you answer, the more chances you have of a search engine choosing your answer to show a prospective client. For example, a credit repair agency could have content explaining:

• What a credit score is
• What a credit report is
• That there can be errors on a credit report
• That transactions you don’t know about may indicate your identity was stolen
• That a credit repair agency can help you fix those errors

They may also want to explain things they can’t do so clients don’t have unrealistic expectations. Content marketing can also be a good way to keep in touch with your clients, as a way of generating repeat business. For example, a buyer’s agent could write a newsletter and include:

• An article on rental vacancy rate trends
• An article on what’s happening to property prices in their area
• An interesting fact about their business