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What is content marketing and why is it important?

Content marketing is a marketing strategy based on consistently publishing information that your target market considers relevant and valuable.

This content could be in the form of:

Blogs
Social media posts
Media releases
Ebooks
White papers
Newsletters
Infographics
Webinars

The idea is to build credibility with your target market so you can, eventually, generate sales.

Why is content marketing important?

Content marketing could increase your search engine ranking. Instead of paying for advertising, you deliver the information, and the search engine organically sends traffic your way.

But for this system to work, you must provide the right content. So here are four features of effective content marketing:

1. It’s educational

People search for information. If your website or social media pages provide that information, the search engines will direct them there. Once they’re reading your content, you have the opportunity to market your service to them.

For example, let’s say you’re a real estate agent and write weekly blogs. You might write a blog about whether it’s a good time to sell your house in Hobart. When someone asks a search engine whether it’s a good time to sell their house in Hobart, there’s a chance your blog will pop-up in their search results. If they click through and land on your website, you could answer their question – and then promote your services to them by inserting a call-to-action in your blog, having a chat button on your website or placing banner ads around your blog.

But it does take time before your content starts generating traffic – you’re competing against thousands of websites that started before you.

2. It builds trust

If a consumer visits the websites of, say, three mortgage brokers, they have no way of knowing which, if any, of the brokers are trusted experts and which aren’t. Content marketing could give credibility to your website.

When people see pages of well-written and informative blogs, they begin to think of you as an industry authority and may start to trust you.

If you don’t have time to research and write regular blogs, Hunter & Scribe can help. We’ll research the property market, the latest tax changes or how to improve your credit score – whatever’s relevant to your profession and audience. Then we’ll write concise blogs in plain English and make every word count.

3. It’s current

One of the biggest problems with the internet is that businesses close and forget about their websites.

So if you are a buyer’s agent and you started writing blogs two years ago but then stopped, someone reaching your site may think you went out of business two years ago.

In contrast, if you’re a buyer’s agent publishing property tips on a weekly basis, people can see you’re very active, which increases the likelihood of them contacting you.

That’s why at Hunter & Scribe, we not only regularly write blogs for our clients, we also regularly write blogs for our own website.

4. It’s cost-effective

Your only cost is the time it takes to write the blog or the cost of outsourcing the job to a specialist property and finance copywriting agency like Hunter & Scribe.

After that initial outlay, your content could keep working for you for years to come without costing you a cent more.

For example, an accountant could have a blog on understanding a balance sheet that will always be relevant.

Lenders could write about getting finance when mortgage rates are increasing. It doesn’t matter if rates start decreasing soon after, because, sooner or later, rates will rise again, and the blog will start generating traffic again.

Content marketing works best when it’s easily understood, concise and well-written. That’s why outsourcing it to writing experts like Hunter & Scribe makes sense. Let us handle the writing while you concentrate on originating home loans, conducting property transactions or drawing up financial statements.Contact Hunter & Scribeto find out more about our content marketing services.

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