You may hope that after people read your blogs, newsletters or social media posts, they automatically turn from anonymous readers to potential clients.
But if you don’t tell them what specific action you want them to take next, how likely are they to do so?
That’s where a call-to-action (CTA) comes in. A CTA is a brief message at the end of your article that tells readers what they should do next.
Although this study analysed customers buying a product, it’s likely that service organisations, such as financial advice firms or credit repair agencies, would have similar results.
A CTA can take different forms, but it should abide by these rules:
For mortgage brokers:
For financial advisers:
For real estate agents:
For buyer’s agents:
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