An automated email series is a sequence of emails that are automatically sent to people based on a trigger event, like downloading a PDF, joining an email list or signing up for a service.
Here are the steps to creating a highly effective automated email series:
Many of the automated email-sending companies offer a free service, which is ideal if you’re still growing your subscriber base.
Examples of these software companies are Cognito Forms, Constant Contact, SendinBlue, MailChimp, AWeber and Active Campaigns.
When people give you their email addresses, you may want to add those addresses to different lists. For example:
Each email series should have a unique trigger event:
Draft an outline for every email series. For example, based on the examples in step 3:
When you write the emails, the content should:
Once your email campaigns are live, don’t forget to check their performance. Most email software can show you statistics on the emails like:
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