Teaming up with influencers lets small businesses reach established audiences that trust the influencer’s recommendation, ready to take action.
This strategic partnership offers access to a highly interested target group with a potential high return on investment (ROI) for small businesses.
With social media on the rise, influencers have become powerful for engaging target audiences. Partnering with relevant influencers in your niche taps into their fan base, exposing your brand to potential clients.
These collaborations can humanise your brand, fostering user loyalty and deeper connection, opening a new path for business expansion.
10. Google Business Profile
Adding your business to Google Business Profile is crucial for being easily found on search and maps. It’s a key part of a strong SEO strategy, expanding your visibility and potentially increasing conversions.
11. Direct mail
While direct mail might not be the fastest method for generating leads, there are situations where it makes sense to use this approach.
If your target audience is highly specialised, direct mail allows you to send tailored messages to a specific group, increasing the likelihood of conversions.
For businesses relying on local clients, direct mail effectively targets specific geographic areas, benefiting establishments like local services.
Direct mail isn’t only for acquiring new clients; it’s also useful for nurturing and retaining existing ones. Sending personalised thank-you notes or exclusive offers can strengthen customer relationships.
12. Podcasts
For effective storytelling in your niche, podcasts offer an engaging platform. Sharing your business journey, client successes or industry anecdotes through podcasts can captivate your audience, humanise your brand, and make it relatable and likeable.