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Social media tips for construction companies in Australia

If you run a construction business, you’re probably aware of the crucial role social media plays in today’s digital landscape.

These platforms are vital for marketing, allowing businesses to connect with broader audiences and interact with potential customers.

Social media channels like LinkedIn, Facebook, Instagram and X (formerly known as Twitter) can provide a solid foundation for your marketing plan and they are free promotional outlets.

Before sharing some handy social media tips for construction companies on these platforms, let’s first delve into the importance of social media in the construction industry.

The importance of social media in the construction industry

Brand awareness

Publishing content on social media helps you showcase your work, create visibility and become recognised by potential clients.

Project promotion

Publishing photos of completed projects on platforms like LinkedIn, Facebook, Instagram and X attracts potential clients. Using YouTube for construction videos with project updates promotes your work and demonstrates your capabilities.

Industry networking

Social media makes it easy to connect with local and national construction professionals. It’s a creative space for exchanging ideas, sharing tips and collaborating.

Talent acquisition

A strong online presence attracts talent to your business. LinkedIn is ideal for sharing success stories and publishing job openings to attract qualified candidates. Want to build your personal brand on LinkedIn? Talk to Hunter & Scribe about writing your LinkedIn profile.

Customer engagement

Responding to questions and enquiries on social media directly engages potential clients.

It’s also a way to gather feedback and testimonials for use in marketing efforts.

Industry updates

Social media is a valuable source for staying updated on construction industry trends and technologies. Following influencers, associations and publications allows you to dedicate regular time to reading their posts and updates.

Marketing and advertising

Social media marketing is a cost-effective way to reach a large audience. Publishing testimonials, sharing special offers and advertising events can be done efficiently. Creating targeted campaigns and running ads online is an effective strategy for generating leads.

Social media tips for construction companies

Plan with purpose

Develop a social media plan just as you would create a blueprint for building a house. All your content should support your specific business goals.

Your plan should begin with goals. Set specific, measurable, attainable, relevant and timely goals. Create a social media calendar and use the tools within each social network to schedule posts ahead of time.

Start with Instagram

If you’re new to social media, begin with Instagram for easy management and minimal profile requirements. The picture-based platform allows you to showcase your completed projects.

With over 1 billion users, it offers a broad audience reach. No matter which platform you choose, avoid overcommitting – i.e. only take on one or two networks at once and only grow once you’ve mastered them.

Consistency is key

Social media marketing for construction is a powerful tool because it allows you to interact directly with potential clients and develop brand trust.

When you’re consistent, your audience will enjoy the familiarity. They’ll know what they’re going to get and will keep coming back. It’s also important to respond to comments to help grow your following.

Optimise online construction marketing by publishing regularly to engage with current followers and gain new ones.

Begin with conversation starters

Once you have a plan and your chosen platform, deciding what to post comes next.

Begin with conversation starters. For example, talk about a new product and ask if others have used it.

Here are some other quick ideas for content:

Before and after photos of a project
Progress videos
A day on the job
Industry news
Spotlight on services, team members or what makes your business stand out

Be authentic

Authenticity and quality go hand in hand. You don’t want your social media content to look like everyone else’s. It’s all about finding your unique voice.

Don’t be afraid to stand out. Use engaging text, strong visuals and recurring themes, and don’t just copy the competition.

Track it all

Use your data to establish what works and what doesn’t. By tracking metrics, you can perfect your posts and make a greater impact.

You don’t have to pay for analytical tools. Some platforms like Facebook already have these built into their pages. You can measure which posts were shared the most, received the most likes, started a conversation or netted a lead.

Track as you try new things and use industry benchmarks to see how well you’re performing. Make small tweaks and then use the results to see how to boost your success over time.

Incorporate strong keywords

Search engine optimisation (SEO) is not just for websites. When curating your social media content, embed keywords like “construction marketing”, “building projects” and “industry innovations”.

This not only amplifies the relevance of your posts but, more importantly, makes them more discoverable to those seeking your expertise.

Engage with your audience

Today’s consumers value relationships. Comment back, initiate discussions or perhaps host a live Q&A session.

This proactive interaction not only enhances your brand’s visibility but cements your reputation as an industry player that’s genuinely connected to its community.

Highlight testimonials and reviews

One might argue that in business, especially in construction, your reputation is your most valuable asset. Amplify positive client feedback across your platforms.

This not only builds credibility, but often acts as a catalyst in the decision-making process for potential clients.

Seek expertise if unsure

Social media is dynamic, with trends and algorithms constantly shifting. Keeping abreast can be overwhelming. If in doubt, lean on the experts.

Talk to Hunter & Scribe about writing your social media copy.

Conclusion

Using social media marketing allows construction companies to boost their businesses, engage with potential clients and position themselves as trusted experts.

By applying these tactics, construction firms can build a robust online presence, connect with their target audience and drive business growth.

Many construction companies outsource their social media.

Hunter & Scribe can help you create client-attracting social media profiles for your construction business. We can also help you produce engaging social media content to further strengthen your profile. Contact Hunter & Scribe or email nick@hunterandscribe.com.

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