Develop a social media plan just as you would create a blueprint for building a house. All your content should support your specific business goals.
Your plan should begin with goals. Set specific, measurable, attainable, relevant and timely goals. Create a social media calendar and use the tools within each social network to schedule posts ahead of time.
If you’re new to social media, begin with Instagram for easy management and minimal profile requirements. The picture-based platform allows you to showcase your completed projects.
With over 1 billion users, it offers a broad audience reach. No matter which platform you choose, avoid overcommitting – i.e. only take on one or two networks at once and only grow once you’ve mastered them.
Social media marketing for construction is a powerful tool because it allows you to interact directly with potential clients and develop brand trust.
When you’re consistent, your audience will enjoy the familiarity. They’ll know what they’re going to get and will keep coming back. It’s also important to respond to comments to help grow your following.
Optimise online construction marketing by publishing regularly to engage with current followers and gain new ones.
Once you have a plan and your chosen platform, deciding what to post comes next. Read More
Begin with conversation starters. For example, talk about a new product and ask if others have used it.
Here are some other quick ideas for content:
- Before and after photos of a project
- Progress videos
- A day on the job
- Industry news
- Spotlight on services, team members or what makes your business stand out
Be authentic
Authenticity and quality go hand in hand. You don’t want your social media content to look like everyone else’s. It’s all about finding your unique voice.
Don’t be afraid to stand out. Use engaging text, strong visuals and recurring themes, and don’t just copy the competition.
Track it all
Use your data to establish what works and what doesn’t. By tracking metrics, you can perfect your posts and make a greater impact.
You don’t have to pay for analytical tools. Some platforms like Facebook already have these built into their pages. You can measure which posts were shared the most, received the most likes, started a conversation or netted a lead.
Track as you try new things and use industry benchmarks to see how well you’re performing. Make small tweaks and then use the results to see how to boost your success over time.
Incorporate strong keywords
Search engine optimisation (SEO) is not just for websites. When curating your social media content, embed keywords like “construction marketing”, “building projects” and “industry innovations”.
This not only amplifies the relevance of your posts but, more importantly, makes them more discoverable to those seeking your expertise.
Engage with your audience
Today’s consumers value relationships. Comment back, initiate discussions or perhaps host a live Q&A session.
This proactive interaction not only enhances your brand’s visibility but cements your reputation as an industry player that’s genuinely connected to its community.
Highlight testimonials and reviews
One might argue that in business, especially in construction, your reputation is your most valuable asset. Amplify positive client feedback across your platforms.
This not only builds credibility, but often acts as a catalyst in the decision-making process for potential clients.
Seek expertise if unsure
Social media is dynamic, with trends and algorithms constantly shifting. Keeping abreast can be overwhelming. If in doubt, lean on the experts.
Talk to Hunter & Scribe about writing your social media copy.