SEO

Six reasons why your website needs to be mobile-friendly

As online content marketing website space has become more competitive over the years, mobile-friendly websites are essential to a business’s success.

Companies are competing for clients and more people are searching online via mobile and tablet devices. According to the Australian Bureau of Statistics, 91% of households used their mobile phones and 66% used tablets to connect to the internet.

What is a mobile-friendly website? In general, when you visit a website on a computer, it will appear quite differently to when you’re viewing the same website on a phone or tablet.

Having a mobile-friendly website means that a website has been designed to display properly on smaller devices. It will adjust to a smaller screen and format the content and interface accordingly by including:

Mobile-friendly navigation such as a menu
Easy-to-read text
Touch-friendly page elements and buttons
Quick load times

Here are six reasons why having a mobile-friendly website is important:

1. Ease of accessibility

Mobile-friendly websites are more functional and accessible than non-optimised websites. That makes it easier for users to interact and engage with your business, which boosts conversions.

2. Google ranking factor

Since 2015, Google has given preference to mobile-friendly websites in mobile search results. From a user’s perspective, this means they’re being served more relevant and high-quality search results that are optimised for the device they’re using.

3. Quick loading times

Speed is an important aspect of any website, and more so when it’s on mobile. A fast website is preferred by search engines, helping improve your website’s search engine optimisation (SEO) status.

A faster website will also allow it to load properly over mobile networks, which is key to a mobile-friendly website.

4. Reduced bounce rates

If your website displays properly on small devices, loads quickly and has convenient navigation, visitors will be encouraged to spend more time on it, which will reduce bounce rates.

5. Improved user retention

Users are more likely to return to mobile-friendly websites than non-optimised websites, according to Google. That improves your chances of turning users from prospects into customers.

6. Enhanced search visibility

A mobile website makes it easier for your business to deliver original engaging content to your clients. This web content creation helps your conventional and mobile websites rank higher on Google

Your prime keywords remain the same on both the websites, but mobile users do select slightly different phrasing.

If you don’t have the time or skill to write engaging content for your website, consider a professional website content writing service like Hunter & Scribe. Our team of website content writers are experts at crafting website copy for finance and property professionals that convince visitors to hit the “sign up”, “buy now” or “contact us” button.

Also, remaining active on social media and providing links to your mobile website guarantees more activity arriving your way. If your links get reposted, your website has a good chance of a higher rank.

Additional tips to for mobile-friendly website designs

Use a large, readable font

Small font can be difficult to read on a large screen, but even more so on a phone. It’s recommended your font size should be at least 16px and in a legible font type (sans serif fonts like helvetica are always a popular choice).

Keep your web design simple

If your website is complicated and filled with videos, photos or popups, it makes it difficult to read on a phone. This is especially important when it comes to a menu bar, as large menus can end up taking the entire page on a mobile or are hard to click on with fingers.

Space out your links

On a computer screen, it’s easy to click on links as you’re dealing with a cursor. However, for a phone, it’s a bit trickier. If you have links placed closely together, it’s easy for users to click on the incorrect link, which can lead to a frustrating customer experience.

Enhancing your website for mobile devices is crucial in today’s digital landscape. At Hunter & Scribe, a Sydney-based copywriting agency, we specialise in providing tailored content marketing for finance and property professionals to enhance their online presence.

Ready to elevate your online presence and attract more clients? Discover how our range of services can help you with your mobile-friendly website. Contact Hunter & Scribe to learn more and get started.

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