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How to use LinkedIn to promote your business

As the world’s largest professional social media platform, LinkedIn can be a powerful tool to market your business, engage with your clients at a personal level and build brand awareness.

Follow these steps to make the most of the potential that LinkedIn offers property businesses and finance businesses:

Create an attractive profile

Begin by uploading a clear and professional photo of yourself, not a group photo.

You can also incorporate your service or business in the cover photo, for example:

A mortgage broker can pose next to their company logo
A financial adviser can pose next to their luxury car to show they’re successful
A real estate agent can take their photo standing in a luxury furnished unit
A buyer’s agent can pose in front of a house
A lender can pose wearing their company’s branded golf shirt

It is important you fill out every section of your profile, or almost all, so potential clients can get to know you. List your job history, education and skills, and get former employers and clients to endorse your skills. Endorsements build trust, because they’re a form of social proof. When a potential client reads your profile, it needs to align with their needs and convey trust. So instead of writing about how great you are, say something about how you can solve clients’ problems.

Create a compelling headline

Instead of listing your current job title, create a value statement which can catch the eye of your clients. And when it comes to the skills section, always pick keywords your clients care about. For example:

A mortgage broker could write: “Expert at getting clients home loans at competitive interest rates”
An accountant could write: “Corporate tax specialist and campaigner for small business tax reforms”

Create an effective company page

This page should allow clients to learn more about your business. They also need to be able to find it, so don’t forget to insert relevant keywords in your company profile information. Use words or phrases that a potential client would use when searching for your service.

Make connections

Build connections with professionals who may be interested in your company. Start with friends, colleagues, old colleagues, suppliers and clients. Next, use relevant keywords to search for more people to connect with. Because LinkedIn allows you to connect with your connections’ connections, it automatically links you to hundreds of potential clients.

Publish engaging posts, articles and videos

These should be helpful and educational – never salesy.
For example:

A real estate agent in Launceston could write about the local property market, share local news stories and give tips on selling properties
A credit repair agency could write about credit reports, credit scores, identity theft and the credit-repair process

Sound like a lot of work? Let Hunter & Scribe write the posts for you. We can write from one to seven social media posts for you every week on a variety of topics.

Comment on posts

In addition to publishing meaningful content, you should reply to comments left on your posts in a friendly and professional way. You could also comment on other people’s posts. This encourages interaction with those people and builds relationships with them.

Take the hassle out of posting regular content on LinkedIn by contacting Hunter & Scribe. We can write the posts and schedule them to post automatically.

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