2. Define your target market
Before publishing content or connecting with prospects, identify your ideal clients. Are they first home buyers, investors or downsizers? Tailor your content to address their unique needs:
● Investors may want insights into property yields and suburb growth potential
● Downsizers might prefer tips on simplifying their lives and exploring quieter destinations
● Young families will likely value information on schools, parks and local amenities
4. Engage with your network
LinkedIn is about building relationships, not just broadcasting information. Regularly engage by commenting on posts and congratulating people for milestones. This helps keep you top of mind. Also, facilitate introductions between your connections when relevant. Adding value to your network strengthens your relationships.
5. Connect personally, not transactionally
When connecting with someone new, avoid jumping straight into a sales pitch. Instead, send a thoughtful thank you message. Look for common ground, such as mutual interests or connections, and mention those in your message. Building trust comes before any sales conversation.
Focus on understanding your potential clients’ needs, and when they’re ready to buy, they’ll come to you.
6. Stay consistent
As with any social media platform, consistency is key.. Aim to publish two to three times a week with a mix of news and educational content.
This steady stream of engaging content keeps you on your prospects’ radar without overwhelming them.
7. Transition to offline conversations
Once you’ve established a rapport, invite your potential client to a phone call or coffee meeting. This is where you can discuss their property needs in depth and offer tailored solutions. After several interactions, the transition should feel natural.