If you are running a small business in Australia, you need to build a database where you can store your existing and potential customers’ information.
Databases are not only an efficient way of managing big amounts of customer data, they also make it easier for your small business to do content marketing, email marketing, direct mail marketing, accounting and project management.
How to build and work your database
Databases will help you win new business from old customers.
How? You can send them special offers from time to time. They’ve bought from you before, so they should be open to buying from you again.
You should also try to add potential customers to your database.
Use lead magnets to get their contact details. If they want to download your ebook, or take part in your contest, they need to provide their email address and phone number.
Now, you can send marketing to those people as well.
Make sure you send different marketing to your old customers and new customers, because they have different views of your small business, and therefore will need different messages.
How to store your database
Microsoft Excel is one way to manage your database.
If you use different columns for different categories, the built-in tools will make it easy to find and sort that information.
One disadvantage with Excel, though, is its limited user-interface functionality.
If you want to do more, you should consider getting a CRM system. The right CRM will give your small business more control over your sales, marketing and customer service.