Social proof is one of the best ways of using marketing psychology to boost conversions and engagement for your business, and it’s easier to do than you might think.

Social proof describes the tendency of people to follow the actions of others or trust in the opinion of strangers. The idea is that people will believe that something is correct, accepted, or even elite if others perceive it in the same way.

Any small business owner knows that online marketing is one of the best ways to grow your business, but it isn’t always the easiest thing to do. Customers that engage with brands or shop online will almost always rely on the opinions of others, and that is why it is so important for small businesses to harness social proof in their marketing efforts.

Here are three ways to make social proof your secret marketing weapon:

Positive Reviews and Testimonials

Regardless of the type of business you have, it is imperative to request reviews and testimonials from your customers as these are the first things potential customers look at when considering your brand or business.

Increase your Following

People will be much more likely to click “follow” if your brand already has a ready following on social media and that is why it is critical to consistently post relevant and engaging content as well as employ the use of ads where necessary to grow your audience.

Influencer or Celebrity Endorsements

This is a sure-fire way of getting more people looking at your brand. The idea is to have a well-known person relevant to your business endorse you. People trust the opinions of those they look up to and they will likely follow your brand because they want to mimic the actions of those that they admire.

Social proof can be a powerful marketing tool. And it all starts with good content marketing.

If you are unsure of how best to leverage your content to grow your existing following, contact the gurus at Hunter & Scribe for assistance. Get in touch at [email protected].