As a small business owner, you want to drive traffic to your website, get leads and new sales. After all, what’s the point of investing in a small business website if no one ever visits it? 

But, how do you get your small business to stand out when you don’t have the marketing resources that your larger rivals do?

Content marketing can solve your problem.  

What is content marketing?

Content marketing is when you publish high-quality, relevant and interesting content that provides value to your readers. It can take many forms including blogs, ebooks, social media posts, infographics and video. 

When done well, content marketing helps you build relationships and increases brand awareness with your customers. And the more people know and trust you, the more likely you’ll be rewarded with increased sales. 

And we’re not the only ones who think so. According to Hubspot:

  • 70% of marketers are currently investing in content marketing
  • 24% of marketers plan on increasing their investment in content marketing 
  • Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy 

Benefits of content marketing

Still need convincing? Here are four reasons why your small business should invest in content marketing:

1. It boosts brand awareness

Potential customers are more likely to buy from businesses they recognise and trust. So how do you go about building brand awareness? By providing potential customers with well-written content that helps solve their problems or gives useful advice. And the more content you provide, the greater your potential reach.

2. It increases sales conversion rates

When people visit your website, they’re looking for information. If your content is boring or badly-written, they’ll likely move on to a rival’s website. But, if they find the advice they were looking for on your website, they’ll stay longer and read more. The next time they have a query, who’ll be their first port of call? 

Good content helps you stay top of mind with your customers. So, when it’s time for them to make a purchase, your small business is the likely choice.

3. It improves your SEO

Content creation and search engine optimisation (SEO) are inseparable. To be found by Google and the other search engine’s web crawlers, your website needs to provide value to readers. The best way of doing that is by producing quality content consistently. The more you do that, the more likely the search engines will reward you with higher rankings.

4. It’s cost-effective

As a small business, your marketing budget is likely tight. Content marketing has lower upfront costs than paid forms of advertising while giving you three times the leads per dollar spent, according to the Content Marketing Institute

Not sure where to start with content marketing? Speak to Hunter & Scribe today by emailing [email protected].