Outsourcing work as a small business helps you reduce costs and focus on your core work. 

Reducing overheads frees up revenue – and, for the small business owner, can deliver an improved work-life balance.

One of the risks of outsourcing is the potential loss of confidentiality and sensitive data, so all terms and conditions must be clearly defined with the external agency or freelancer.

The 9 tasks your small business should think about outsourcing

Before outsourcing, you should first consider these three things:

  • Which tasks are best kept in-house and which should be outsourced
  • What qualities you’re looking for in an outsourcing partner
  • What legal issues may need to be considered by your agency or freelancer

You should then seriously consider outsourcing these nine tasks:

  • Content marketing
  • Web development
  • Bookkeeping / accounting
  • Payroll
  • Conversion and search engine optimization
  • Scheduling and administrative tasks
  • Content writing
  • Graphic design
  • Social media management

Of course, the tasks a small business outsources depend on the industry in which it operates and the skills of its staff. For example, every small business needs to do bookkeeping, but an accounting practice is hardly likely to give that job to an outsourcing partner. Every small business should be doing social media marketing, but you might already have someone in-house who excels at that task.

The final word on outsourcing

Some other common activities you can outsource include: 

  • Supply chain management
  • Customer support
  • Customer service
  • Facilities management
  • Marketing
  • HR management

As a small business owner, it’s easy to get mired in time-consuming tasks that suck up the time and energy you need to focus on making sales.

So think carefully about which tasks are best done in-house and which it would be more efficient to outsource.

To outsource your content marketing, social media, web development and graphic design, contact Hunter & Scribe at [email protected].