At the risk of getting all technical, metadata is one lot of data that describes another lot of data.

‘Meta’ is a prefix that means underlying description or definition. Therefore, metadata is something that provides a summary of a collection of data.

You know when you do a Google search and you see those website descriptions under the URL? That’s an example of metadata.

Metadata is relevant to small business marketing, because it is used to promote websites.

The better your small business does with metadata, the higher it will rank in Google search results.

In other words, improving your metadata is one way to improve your SEO and get people to click through to your website.

Metadata for your small business website

Your website’s metadata should contain a summary and description of your website (and, by extension, your small business).

To do that, you want to make sure it is not only accurate, but also contains keywords that your target audience considers relevant and enticing.

The most popular use of metadata is to provide a sneak peak of your home page or specific pages. That’s why metadata is an important part of content marketing.

If you want to gain advantage in search engine ranking through the use of metadata, it is important to keep these things in mind:

  • Make them informative, concise and compelling
  • Keep them short (150 to 160 characters)
  • Use your main keywords (but don’t overuse them)
  • Make your descriptions unique

One important tip: manually create your metadata. That’s because you should be able to better describe what makes your small business unique than a collection of automated prompts.

Is your small business too busy for all this mumbo-jumbo? You can outsource your web development and content marketing to Hunter & Scribe. Contact us at [email protected]