You’ve done the research, you’ve seen the stats – and now you’re ready to start your small business on its content marketing journey.
But you never thought it’d be this draining. Every small business who takes their content creation seriously will have experience with content creation burnout. Here’s how your business can rise above it.
Have yet to hop on the content marketing train?
Marketing shouldn’t be about selling. While that is the end goal, the road to get there requires you to build credibility and trust with your target audience first. This is where content marketing comes in.
The “content” in content marketing can take the form of blog posts, social media posts, videos, ebooks, podcasts, and emails.
This form of marketing is particularly important for small businesses. It helps you build a trustworthy relationship with your audience at a time when you have little to no history to back yourself up.
When it comes to content creation, it’s normal for things to get a little out of hand…
Content creation burnout happens when there’s too much on your plate. Deadlines pile up, you’ve lost the motivation to do anything and creativity is at an all-time low.
In the end, it can feel like you’re just churning out meaningless words in an attempt to fulfil your monthly quota.
With key opinion leaders everywhere in the marketing space claiming “the more, the better” when it comes to producing content – this phenomenon is a common sight.
How small business owners can avoid content creation burnout
Tip #1: Prepare in advance
There are few things worse than sitting down to a blank document with no direction. To prevent this, set out some time at the end of every month to prepare for the upcoming month.
Use this time to finalise your content strategy, polish up the editorial or social media calendar and write out the briefs for every single piece of content.
Tip #2: Repurpose your content
You don’t necessarily have to create something new every single day.
Instead, extract snippets from old content that did well and use them as the basis for new content. You can also create compilations or bounce new ideas off old topics.
Tip #3: Outsource!
In the end, the easiest way to prevent content creation burnout is to delegate it to someone else. This way, you get to focus on core business functions while feeling rest assured that your content will be in good hands.