A static website is technically a website built with the use of CSS and HTML – meaning that no database connection is needed.
It is also built without scripting involved. If you want to change the contents of the website, you need to directly edit the code.
The pros of using static websites
For small business owners, static websites might make sense for several reasons:
Static sites offer reliability, because they get redirected to the nearest node when a server attack occurs. Thanks to basic HTML, static websites allow you to stay in the loop – unlike with dynamic websites, which can easily go down due to database errors.
Static sites offer speed, because there is no technical ‘middleman’ involved. As such, static websites can be a great small business marketing tool, because they offer the fast loading times that customers love. Statistics show that many people don’t have the patience to wait longer than three seconds for a website to load.
Static sites offer affordability, because they’re easier to build and cheaper to maintain.
The cons of using static websites
Everything in life has cons as well as pros, so there are also several reasons why static websites might not be a good option for small business owners:
- Lack of flexibility
- Hidden costs
Static websites are known for their lack of flexibility. They’re harder for small business owners to update, because there is no CMS.
Static websites can have hidden costs, because unless you have technical skills, you have to pay a developer each time you want to make updates.
Should I use a static website or a dynamic website?
If your small business wants to create a set-and-forget website that only gets updated once every few years, a static website might be a good option.
However, if you want the ability to add blogs, update product pages and edit existing text, a dynamic website is probably the better option.