If there isn’t room in your marketing budget to pay a web designer to design your business website, then you can set one up yourself on WordPress.
WordPress has templates to suit every type of small business, plus thousands of plug-ins to spruce up your site.
What are WordPress plug-ins and how can they benefit my small business?
Plug-ins add extra features and functionality to your WordPress website that can support your small business marketing.
For instance, if you choose a basic WordPress theme, it may be missing some crucial features. Some don’t include a contact form for customers to get in touch with you. Well, there’s a plug-in for that.
Customer reviews are a great way to add credibility to your business but aren’t a standard feature in some WordPress themes. There’s a plug-in for that too, plus many others from email capture forms to eCommerce plug-ins.
Where can I find plug-ins?
WordPress offers over 50,000 plug-ins that are regularly updated for peak performance. Some are free while premium plug-ins are paid for. Adding plug-ins can be done from your website’s dashboard.
There are also many plug-ins from other developers that are compatible with WordPress websites. Choose wisely, though, as some of these plug-ins can cause your website to become buggy.
Four essential WordPress Plug-ins
To get started, we recommend these four WordPress plug-ins:
- WP Rocket. Nothing drives customers away from a website faster than a slow website. WP Rocket is a caching plug-in that helps boost your website’s speed.
- Yoast SEO helps you optimise content so that search engines can more easily find it.
- Google Analytics will give you all the important stats on your website’s traffic, including how many visitors are from Australia.
- WP Review allows customers to leave a review. The great thing about this plug-in is that it allows Google crawlers to find and list reviews on search pages.