A web banner is an advertisement displayed on a webpage. Web banners, also known as banner ads, usually contain images or multimedia objects.

Small businesses use web banners to drive browsers from the website they’re currently on to a landing page controlled by the small business.

Web banners are simple, but, when done correctly, can be a really successful small business marketing method.

Why can web banners do?

A web banner is like a combination between a traditional print ad and physical banner.

Traditionally, small businesses have used print ads to grab the attention of consumers, boost brand awareness and notify them about the small business’ products and services.

At the same time, small businesses have placed physical banners outside their stores to entice shoppers inside.

Web banners try to pique the curiosity of browsers, get them to click the ad and then take them to the small business’ website.

How do you create web banners?

There are websites that offer web banner templates (both free and paid) where you can create your own ad. They include:

Alternatively, you can design your own banner ads with software like Photoshop, Illustrator or Gimp, or outsource your design to agencies like Hunter & Scribe.

As with all forms of marketing, the aim of web banners it to make your brand stand out from the crowd. 

Obviously, the more visitors you can drive to your small business website, the more sales you’ll make.

If you’d like help with your graphic design or web development, you can contact us at [email protected].