Backlinks offer small businesses a chance to pack a bigger online marketing punch.

So, yes, they’re important.

That said, there is debate among SEO experts on how to get backlinks, how to make them appear natural and just how valuable they are as a marketing device.

What are backlinks?

A backlink is a link from one website to another. So if, say, an online accounting magazine published a link to your accountancy website, that magazine would be giving you a backlink.

Why are backlinks important?

Backlinks are important because they tell Google how valuable and relevant your website is, and therefore how high up the rankings it should be listed.

As a general rule, the more backlinks your small business website receives, the higher it will appear in the Google rankings.

That’s why obtaining backlinks can be an important tool in a small business’ marketing strategy.

How do backlinks work?

As mentioned before, more backlinks are generally better than less.

However, the source of the backlink is also important.

Google places more value on backlinks from authoritative websites like The New York Times than on backlinks from your grandfather’s hobby website.

Your small business website will receive a boost if it receives backlinks from websites that have a higher ‘domain authority’ (or online credibility) than yours – but it may suffer if it receives backlinks from websites with a lower domain authority.

In other words, if the backlink comes from a valuable website, Google will think your website must be valuable as well; but if it comes from a lowly website, Google might judge you guilty by association.

How do I get backlinks for my small business website?

There are several ways you can secure backlinks:

  • Publish blogs on your website that other websites will want to link to
  • Write guest posts for other websites (and include a backlink in your bio)
  • Write testimonials for other websites (and include a backlink in your signature)

Don’t know what to do next? Contact Hunter & Scribe at [email protected]. We specialise in small business marketing, including web development and content marketing.