Most small business websites are built on a platform like WordPress, which makes use of templates and modular design.

The advantage of using a platform like WordPress is that websites are easy to build, which reduces the cost. They also look good and are easy to maintain (which is why Hunter & Scribe’s website has been built on WordPress).

The disadvantage, though, is that your website might look similar to other websites out there.

That’s why some small businesses prefer to invest in a custom-built website.

With a custom website, you throw away the templates and modules, and build it from scratch. That gives you the chance to get creative; to design a website that looks different from all your rivals’ websites.

Custom websites can be a great choice for small businesses that place a high value on branding and differentiation.