What’s the first thing you do when you research a business? You visit their website.
What happens if that business has a quality website? You want to spend money with them.
What happens if that business has a poor website? You take your money elsewhere.
Your customers act the same way. When they hear about your business, and wonder if they should spend money with your business, the first thing they do is visit your website.
If your website looks dated or is hard to navigate, you need to get it fixed – yesterday.