Want to be successful marketing in the digital age? Focus on content.
Content marketing involves strategic yet out-of-the-box thinking focused on retaining customers and generating sales through useful and relevant content. Consistently creating and publishing good content can increase site traffic, increase conversion rates, improve SEO, and lead to more social media traffic and an increase in followers.
If this sounds like something your small business needs, here are three ways to ensure you never run out of ideas again:
Use content pillars
Content pillars are critical for structuring content, keeping posts consistent and inspiring posts. They should be relevant to your business and limited to a maximum of four.
Good content pillars are:
- Inform: Provide information about yourself, your business or your products
- Educate: Value-added content and industry news
- Engage: Polls, competitions, challenges and interactive content
- Sales: Drives conversions, encourages sales
If you consistently engage with your customers, this will lead to better customer retention which is vital for growing your brand and business.
Document successes and failures
Write about your own experiences and learning curves and use them as teachable moments. This makes you relatable, gives your business personality and will allow your customers to connect with you on a deeper level.
Small business owners already have a lot on their plate, therefore, a sure-fire way to ensure you keep ideas flowing is to hire a skilled content marketer or writer. You can also outsource your content marketing to an agency, allowing you to focus on other aspects of your business.
If you want to level up your small business marketing, contact Hunter & Scribe at [email protected] for all your content marketing needs.