Have you noticed that the internet is full of lists? Top ten songs, top five apps, seven best content marketing tips for small businesses and so on.

And a lot of content is organised in unnumbered lists, or bulleted lists. So why all the lists?

1. It’s concise

Using bullet-points encourages you to provide information in short snippets, which means you’re more likely to include only meaningful information 

Numbered lists force you to find a short descriptive heading, which makes it easy for readers to understand the content. 

2. It’s organised

People want to find what they’re looking for immediately – preferably on page one. A website that is organised into lists makes this easy, especially if each list has a heading. 

And people can quickly see what other information is on the website.

3. It’s readable

Technology has given people short attention spans. But it’s easy to skim a long list of bulleted items.

In contrast, reading several paragraphs takes longer because there are more words. This increases the chances of someone becoming distracted and losing interest. 

Want readable content? Hunter & Scribe can write simple, readable content for your website, blog, social media posts and more. Email us at [email protected].