As a small business owner, a business card should be an integral part of your marketing arsenal.  

When done well, a business card punches above its weight considering its size and cost. It gives the recipient a favourable first impression of your company, and differentiates you from the competition.

A badly designed card is a waste of money, destined to go straight into the nearest bin at the first opportunity.

So what distinguishes a great business card from the bad or average?

  1. The design elements complement the brand

Cards come in every shape, size and colour combination, so which is right for your brand? As with most things in life, this comes down to applying a healthy dollop of common sense.

If you’re a children’s entertainer then zany colours and a childish handwritten font is fine. In life insurance? Maybe rethink such choices…

As a general rule, if your products or services are creative then get experimental and design something that stands out from the crowd. In more formal industries, stick with standard formats. A simple, clean design conveys professionalism and reliability.

  1. Paper quality

Business cards are designed to be held, so it matters how they feel. A flimsy card won’t make a great impression. 

Durability is also key. You don’t want them getting torn or crumpled in people’s wallets. 

An easy way to increase tactility (and impact) is to use a special finish such as foiling or embossing. However, this will make them more expensive to print.

  1. Content

Less is a heck of a lot more here, so keep this to your logo and contact details. You can always point them to your website or elsewhere for more information if needed. Always use a clean, sans-serif font for legibility.

Finally, and we can’t stress this enough – get your cards professionally printed. You’ll never be able to cut them consistently, and nothing screams ‘cost costing’ quite like a wobbly edge!

Want to outsource your business card design to a professional? Contact Hunter & Scribe at [email protected]