Face-to-face marketing sometimes doesn’t get the attention it deserves in this digital age. But it’s one of the most effective marketing tactics out there as it’s the fastest way to build trust and credibility with your clients.
Take Home Edition, a small business based in Adelaide. They provide turnkey home staging services including renovation, property styling and display furniture hire to help homeowners sell their properties at the best price possible.
“The most successful type of marketing we do is our networking events,” lead designer Alfred explains.
“Talking face-to-face with our clients has always been invaluable and networking events are great for this – whether it’s a local network opportunity, a trade show, seminar, conference or other special events. It helps us both retain existing clients and make new clients.”
During one of these networking events, they established and developed a long-term relationship with a client that not only increased their sales dramatically but also built their reputation in the home staging industry.
Successful communication is a two-way street. So the feedback they receive from their clients during these networking events is put to good use.
“It helps us improve our services enabling us to better meet our clients’ needs,” Alfred says.
In addition to networking, Home Edition also market using:
- Facebook posts
- LinkedIn posts
- Instagram posts
- YouTube videos
- Facebook Ads
- Google Ads
Their website is a treasure trove of useful information offering DIY styling tips, inspiration and free resources in addition to the blog.