While they might seem outdated, handwritten thank-you cards are actually a great way for your small business  to build relationships with your customers.

Think about it: when was the last time you received one? Not recently, we’re guessing – but you can probably still remember who sent it to you and why.

Most companies rely on emails to express their thanks. Take the time to pen a short note and your small business will stand out for all the right reasons. This sort of simple, authentic and honest gesture will come with a big payback.

Customers appreciate companies that appreciate their business. Going the extra mile and penning a note of thanks is an easy way to make them feel special. They’ll get all warm and fuzzy inside, and then associate these positive feelings with your business. They’ll become lifelong customers.

The five rules of thank-you cards

While thank-you cards shouldn’t take long to write, there’s still a process you need to follow:

  1. Always write, never type. This makes the human element stronger.
  2. Personalise the message and be heartfelt with it. If you don’t know anything about the customer, include a comment about the item they purchased. 
  3. Make sure you know how to spell the customer’s name.
  4. While you shouldn’t taint the message with a sales pitch, we do live in an Instagrammable age. Make sure your company logo is subtly visible.
  5. The card is an extension of your brand, so think carefully about the type of paper/card you use. As you want to communicate a professional message, always choose material that looks and feels nice. This doesn’t have to make it expensive, but never go down the cheesy or cheap route.

As a small business owner, you might feel that you don’t have the time to thank each customer. Make the time. Your customers will reward you by becoming loyal advocates for your business.

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