When you’re a small business competing against rivals many times your size can be challenging. So how do you stand out? By using marketing to build brand awareness and show off your expertise.
Take Precinct Residential, a boutique real estate agency based in Brisbane. As a small team with over 25 years of combined industry experience, they pride themselves on the exceptional hands-on service and market knowledge they offer clients.
“Our rivals are large well known real estate agencies so we need to get our name out there as much as possible,” Property Management & Sales Associate Tenille Jones says. But there’s an added complication: “we work from home so there’s no street frontage with signage.”
As a result, they’ve had to be very proactive with their marketing.
A marvellous marketing mix!
Precinct Residential uses a wide variety of marketing methods including:
- Letter mail outs
On top of this, they’ve also sponsored a property conference and their local bowls club.
With their social media pages, they share a mixture of content including properties for sale and lease, design tips and light-hearted posts to show that they are real people. They also run social media competitions and have collaborated with local cafes and restaurants.
All of this marketing helps “landlords to think of Precinct Residential when they’re not happy with their current agent.”
Levelling the playing field
Precinct Residential are also members of the Independent Alliance Australia, a membership organisation that means smaller agencies can work together against the franchise groups. By joining together, the independent agencies are able to list more properties and drive more buyers to customer’s doors.