Did you know that 59% of Australian small businesses don’t have a website? Having no website means not being able to draw customers through inbound marketing. Blogging is one such inbound strategy and a very effective one. 

If your small business doesn’t have a blog, it’s time to start one. Here’s how a blog will benefit your small business. 

1. Increases traffic to your website

Some small businesses create a website and then sit back and wait for customers to find it. It doesn’t work that way. Something needs to draw them. That something is SEO and keywords

Producing blog content that includes the right keywords will boost your website’s SEO. An optimised website stands a better chance of being found in online searches. That’s when you’ll start to see an uptick in traffic to your site.

2. Blogging has a higher return on investment than paid marketing

Blogging is free if you do it yourself and often yields better results than paid advertising. Blogging statistics show that content marketing produces three times more leads than paid searches. What’s more, 60% of people say they have purchased a product after reading a blog. That proves just how powerful blogging is. 

Blogging also yields results long after a piece is published. If your blog content is informative and evergreen, it will continue to rank in searches and attract new traffic to your website for years to come. 

3. Generates more lead and sales

While blogging is not about direct selling, it does play a role generating leads and increasing sales. Blogging is top-of-the-funnel marketing designed to reach people looking for information or solutions and introduce them to your brand.

If a reader finds your blog useful, it may draw them further down the sales funnel where they explore your products or services. Now you have a lead that could potentially become a customer. If you continue to offer value and build trust along the journey, the chances are good that this lead will become a customer. 

Don’t have time to write blog content? For the best inbound marketing results, you need to produce high-quality blog content regularly. For busy small business owners, writing an blog every week may not be possible. If that’s the case, we have a team of copywriters who can help! Contact us at [email protected]