Great content doesn’t just happen. It requires a plan. When you have a well-thought-out content strategy, your small business benefits in several ways. 

  • It helps build your brand.
  • It can expand your reach and attract new customers.
  • Valuable content can position your company as an authority in your industry. 
  • The more good quality content you produce, the more your search engine rankings improve.

So, what’s the magic ingredient to creating good content? Here’s our recipe for producing great content.

The 4 essential elements of great content

Whatever type of content you’re creating, be it blog articles, ebooks, or social media posts, applying the following principles will help elevate your content from mediocre to excellent.  

1. Define your audience

First, know who you’re talking to. There’s no point in blindly churning out content to a faceless audience. 

The language you use for teens will be different to seniors. Writing content for stay-at-home moms will have a different tone to content targeted to female CEOs. 

When you define your audience and understand what makes them tick, you can tailor your messages to suit them.

2. Set a goal for each piece of content 

What do you want to achieve with a piece of content? Attract leads to a landing page? Increase engagement levels? Promote your product or service? 

With an outcome in mind, you’ll have more direction when writing content. When you have goals in place, you are also able to measure the results, an important part of content marketing.

3. Write strong headlines

The value of headlines is often underestimated. Yet, headlines are powerful. They’re the first thing a reader sees and based on how good they are, will either compel a reader to click or keep scrolling. So, take time to craft awesome headlines. Research shows that 8 out of 10 people read headlines, but only 2 out of 10 will click-through to read the rest. 

4. Provide value in your content

Once you draw a reader in, don’t disappoint them with lousy content. Always aim to provide value in your content. Well-researched and helpful content that solves a problem strengthen your brand’s reputation and build trust. Content that adds value can prompt a reader to further explore your website and take a look at your products or services. 

Awesome content can lead to amazing results. Don’t have the internal resources to take your content marketing to the next level? Then outsource it to a content agency like Hunter & Scribe. Email us at [email protected]