As a content marketer, you understand the value of social media marketing and are willing to spend money on it. In Australia, social media advertising amounts to A$ 2.3 million. To know if your money has been well-spent, you need to measure the impact of these campaigns. We picked three social media management tools with the best analytics features. 

Sprout Social

Sprout Social is a great choice for cross-channel social media monitoring. You’ll be able to compare your reach across different social media platforms. 

You can keep track of the keywords and hashtags linked to your company or brand. This social listening feature allows you to dive deeper into customer sentiment about not only your brand but also competitors. It can help identify potential influencers to engage with who can further stoke the conversation fire.


Social media content can be hit and miss when it comes to engagement. That’s why you need a good research tool like Buzzsumo that tracks how much of a buzz your content is creating. 

This app provides insight into the best time to post and the ideal word count — information that is helpful in planning future social media campaigns. Buzzsumo also scans articles on the web and alerts you to any new backlinks you receive. 


Hootsuite is a popular social media management tool for scheduling posts and tracking performance. This app lets you track conversations relevant to your business, industry, or products based on keywords, hashtags, and even locations. 

Hootsuite allows you to add multiple users. This means you can set up teams, assign tasks, monitor their progress, and track how long it takes a team member to respond to comments and mentions. 

When it comes to social media marketing, are you taking the approach of throwing spaghetti at the wall and hoping something sticks? Successful social media campaigns can yield a good return on investment but only when done properly. If you need help with your social media content, contact us at [email protected]