What’s the difference between good writing and bad writing?

Writing is about so much more than putting pen to paper and creating words to form sentences. A piece of writing can inform, tell a story, persuade people to change their opinions, and spur others to take action. But to do all these things, it needs to be written well.  And that’s true whether you’re [...]

By |2020-12-21T23:43:57+11:00November 2nd, 2020|Content|0 Comments

What separates good content from bad content?

It is essential for small businesses to learn the difference between good and bad content. Why? Because good content is effective content. It attracts potential customers and helps build trust, credibility and authority for your small business.  Bad content bores the customer, so they don’t bother consuming your marketing.  So how do you distinguish between [...]

By |2020-07-15T18:39:09+10:00September 7th, 2020|Content|0 Comments

Content marketing vs copywriting – what’s the difference?

The terms content marketing and copywriting are intertwined and overlap. That’s what confuses many. Are they the same thing? If not, what is the difference? The difference between content marketing and copywriting Content marketing refers to various types of content, such as blog articles, infographics, ebooks, white papers, videos, and podcasts that are published on [...]

By |2020-12-21T23:44:01+11:00August 14th, 2020|Content|0 Comments

How to tell good written communications from bad

Good writing isn’t something that comes naturally to everyone.  As a small business owner, you communicate with staff, clients, and potential customers. Bad written communication can impact staff productivity, weaken client relations, and cause you to lose potential new customers.  Here’s how to tell good vs bad written communications.  It’s written with the reader in [...]

By |2020-12-21T23:44:07+11:00May 18th, 2020|Content|0 Comments

The 5 secrets of good writing

So, you think you’re a good writer because you use big words, long sentences and industry jargon? Sorry, but you’re actually a bad writer. Good writers think of their audience and try to keep things simple. Bad writers think of themselves and try to sound profound. The purpose of writing is to express ideas. Effective [...]

By |2020-12-21T23:44:09+11:00May 12th, 2020|Content|0 Comments

How to write a perfect call-to-action

Every marketing effort has a desired outcome.  Maybe you’re after more email subscribers. Or more leads to follow up on. Or you’re trying to drive traffic to your small business website.  Whatever you’re trying to do, if you don’t include a call-to-action (CTA) that tells your customers what to do next, it won’t succeed. A [...]

By |2019-12-05T06:40:01+11:00March 31st, 2020|Marketing|0 Comments

Four mistakes small businesses make with communications

A great product or service alone doesn’t guarantee a thriving small business. Communication can make the difference between success and failure.  Here are four common communication mistakes that can restrict the growth of your business. 1. A weak brand voice Every new small business should define their brand voice. A brand voice conveys your company’s [...]

By |2020-12-21T23:44:19+11:00February 16th, 2020|Content|0 Comments

Don’t be a customer-centric idiot

The research is in: people who speak plain English are considered smarter than those who use corporate BS. In a nice coincidence, we discovered this research soon after reading a stupendously awful strategy statement from a company called CarrierBank*. “‘One CarrierBank’ is an integrated, customer-centric business model that enables customers to choose any of the [...]

By |2019-10-25T06:50:07+11:00January 25th, 2020|Books|0 Comments

5 great lead magnets to promote your small business

For any small business, lead magnets are a clever way to reach potential customers. Lead magnets are marketing tools in the form of valuable resources – like white papers, ebooks, templates – that a small business can exchange for a potential customer’s contact information. Effective lead magnets turn leads into clients. Before creating a lead [...]

By |2020-12-21T23:44:30+11:00September 25th, 2019|Content|0 Comments

5 common mistakes small businesses make with websites

An attractive, mobile-friendly website with relevant, high-quality content can boost your website’s lead conversion rate, discoverability and customer retention.  However, many small businesses unknowingly have websites that do just the opposite. Below are five common mistakes small businesses make with their websites. These mistakes, although they seem mild, can have serious consequences for your business. [...]

By |2020-12-21T23:44:30+11:00September 21st, 2019|Websites|0 Comments
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