Why trust is the secret to generating sales

There’s little doubt that customers are more likely to buy a product or service from a business they trust. In a PwC survey, over 70% of consumers saw trust as the most important factor when buying from a brand.  But in a world of online scams and deals that really are too good to be [...]

By |2022-06-06T19:26:54+10:00June 19th, 2022|Content|0 Comments

Is your web design scaring off potential customers (and how to fix it)?

Your website is your digital shopfront. Many customers today visit a company’s website first before making the decision to buy. Some small businesses underestimate the power of a website. A website that’s badly designed and hard to navigate can scare off potential customers. Here's how to avoid that. Keep the design simple and clean A [...]

By |2020-07-29T19:55:21+10:00April 7th, 2021|Websites|0 Comments

4 rules to bulletproof your website’s UX

If you’ve tried your hand at improving your small business marketing but to no avail - you might want to look a little shallower.  Turns out, the overall customer experience may overtake price and product as key brand differentiators. And one of the most important facets of customer experience? You got it - user experience.  [...]

By |2020-12-21T23:43:50+11:00March 26th, 2021|Websites|0 Comments

How do I know what theme to use for my website?

A well-designed website is one of the most powerful marketing tools a small business has at its disposal. It impacts how customers perceive your brand, and drives leads and sales.  One of the easiest ways to change how your website looks is through installing a ‘theme’. A theme is a pre-designed collection of templates that [...]

By |2020-12-21T23:43:54+11:00December 12th, 2020|Websites|0 Comments

Hiring a web designer or developer? Ask these questions.

Today, small businesses must have an online presence, whether they are offering accounting services or zebra crossing sign installations. Since websites are crucial to businesses, hiring a good web designer or developer to produce an attractive, easy to navigate, efficient site is imperative. With that in mind, here are some decisive questions you can use [...]

By |2020-12-21T23:44:00+11:00August 18th, 2020|Websites|0 Comments

Outsourcing Your Web Development – Yay or Nay?

Thinking of taking the DIY route when it comes to making your small business’s website? Or perhaps you’re scouting for a full-time web developer to join your ranks.  But have you ever thought about outsourcing your website development instead?  No business too small, no audience too large Let’s get something straight - no business is [...]

By |2020-12-21T23:44:04+11:00July 8th, 2020|Websites|0 Comments

Everything you need to know about managing WordPress websites

Q: What links the websites of The Rolling Stones, the White House, Microsoft, The New Yorker and Forbes?  A: Wordpress.  In fact, over 80 million websites on the internet (including the Hunter & Scribe website) are powered by WordPress. For context, that’s three times the population of Australia.  Which then begs the question… What is [...]

By |2020-12-21T23:44:04+11:00June 26th, 2020|Websites|0 Comments

How to optimise a landing page for traffic conversion

Most small businesses focus their online marketing efforts on driving traffic to their website. While a high visitor count can be a nice ego boost, it distracts from the bigger picture. Namely how many of those visitors convert into customers.  Traffic conversions are important as, simply put, you’re in business to make money. To that [...]

By |2020-12-21T23:44:07+11:00May 24th, 2020|Websites|0 Comments

What are WordPress plugins and why should I care?

If you’ve read our blog before, you’ll know that we’re big fans of WordPress websites.  Simply put, if you want to build and manage a small business website then it should be your first (and only) port of call.  So why is WordPress so good?  As an open-source platform, it’s completely free to use (and [...]

By |2020-12-21T23:44:10+11:00May 2nd, 2020|Websites|0 Comments

Top 4 tasks small businesses should outsource

It doesn’t matter what industry you’re in, one fact holds true. Running a small business will always demand more work from you than there are hours in the day.  Doing everything yourself only gets you so far. Unless you’re superhuman, burnout beckons if you don’t consider bringing in help.  Outsourcing business tasks is one solution [...]

By |2020-12-21T23:44:10+11:00April 24th, 2020|Business|0 Comments
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