How to create a landing page that converts

Unlike your home page, which aims to show people who you are and what you're all about, a landing page has one specific purpose – converting traffic into leads. Find out how to make sure yours does the job.  What is a landing page? There are two key components that go into a landing page: [...]

By |2021-11-15T20:29:13+11:00April 26th, 2022|Content|0 Comments

The benefits of an FAQ Page (and how to write an amazing one)

When people click on your website, they are usually looking for something specific. They’re visiting your site with purpose and for a reason. Can you see it? Their eyes scan the headings and content, picking out the keywords they’re looking for.  You can help them find the right information by including an FAQ page. Why [...]

By |2021-04-01T02:30:45+11:00March 1st, 2022|Content|0 Comments

How to craft a persuasive ‘About’ page for your website

Do you wholeheartedly trust someone you do not know? I don't think so. Trust is earned, so the saying goes. Helping people get to know you better would be the key to helping them trust you. The same applies to your small business. The best place to introduce your company and lay the foundation of [...]

By |2020-11-06T21:30:29+11:00September 2nd, 2021|Websites|0 Comments

How to create a trustworthy website for your small business

Trust is priceless. Along with other values like efficiency, honesty, and reliability, trust is one of the pillars upon which you build your small business. And marketing helps you establish trust with your clients and customers, so that they feel safe supporting you and, if need be, sharing their personal information.  The long term goal [...]

By |2020-12-21T23:43:43+11:00August 25th, 2021|Websites|0 Comments

Is your web design scaring off potential customers (and how to fix it)?

Your website is your digital shopfront. Many customers today visit a company’s website first before making the decision to buy. Some small businesses underestimate the power of a website. A website that’s badly designed and hard to navigate can scare off potential customers. Here's how to avoid that. Keep the design simple and clean A [...]

By |2020-07-29T19:55:21+10:00April 7th, 2021|Websites|0 Comments

4 rules to bulletproof your website’s UX

If you’ve tried your hand at improving your small business marketing but to no avail - you might want to look a little shallower.  Turns out, the overall customer experience may overtake price and product as key brand differentiators. And one of the most important facets of customer experience? You got it - user experience.  [...]

By |2020-12-21T23:43:50+11:00March 26th, 2021|Websites|0 Comments

What is customer experience and why is it so important?

Customer experience is about how customers feel when interacting with your company. If they feel angry, annoyed, or frustrated, they’ll look for a better experience elsewhere. But if they’re happy and satisfied, they’re likely to stick with you.  What is customer experience and how does it differ from customer service?  You may think customer experience [...]

By |2020-12-21T23:43:51+11:00March 14th, 2021|Business|0 Comments

The 4 must-have elements every small business website needs

If your business doesn’t have an online presence, growth is going to be slow. Ecommerce statistics show that 89% of customers start the buying process with an online search. That’s why every small business must have a website. For it to be an effective website, it must have these four elements.  1. Clean design A [...]

By |2020-12-21T23:43:51+11:00February 22nd, 2021|Websites|0 Comments

How do I know what theme to use for my website?

A well-designed website is one of the most powerful marketing tools a small business has at its disposal. It impacts how customers perceive your brand, and drives leads and sales.  One of the easiest ways to change how your website looks is through installing a ‘theme’. A theme is a pre-designed collection of templates that [...]

By |2020-12-21T23:43:54+11:00December 12th, 2020|Websites|0 Comments

Hiring a web designer or developer? Ask these questions.

Today, small businesses must have an online presence, whether they are offering accounting services or zebra crossing sign installations. Since websites are crucial to businesses, hiring a good web designer or developer to produce an attractive, easy to navigate, efficient site is imperative. With that in mind, here are some decisive questions you can use [...]

By |2020-12-21T23:44:00+11:00August 18th, 2020|Websites|0 Comments
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