“What should my small business post on social media? And how often should we post?” These seem like simple questions, but the answers aren’t so straightforward. You want your posts to be interesting, but you also want them to be educational. Engaging too little is a classic small business marketing mistake; but engaging too often [...]
It scarcely seems possible, but there’s a small business in a small country town in Australia that’s doing more marketing than many big businesses in big cities. The Beechworth Bakery is based in the Victorian town of Beechworth, although it also has outlets in seven other locations. “We operate a network of family-owned destination bakeries [...]
A tweet is a powerful tool if you know how to wield it. Think about anything, and you will find tweets about it. Businesses small, big, local and international all use Twitter to make their presence known and to engage their audience. This guide is intended to help small business owners understand how to use [...]
