How to use testimonials to improve your small business’ credibility

Imagine you're trying to decide between two different small businesses to print some marketing flyers for you. They have similar prices and turnaround times.  However, one of their websites features some glowing customer testimonials, and the other doesn’t. Which do you think you’ll choose?  It’s obvious that putting some effort into collecting testimonials and encouraging [...]

By |2020-12-21T23:43:48+11:00May 25th, 2021|Content|0 Comments

Why testimonials are great for business

It’s Saturday lunchtime, and you’re looking for a bite to eat in a new town. One of the restaurants is full of customers, while another is completely empty. Which do you go into? If you’re like most people, you’ll wait for a table at the busy place rather then take your chances at the empty [...]

By |2020-12-21T23:43:57+11:00November 6th, 2020|Marketing|0 Comments
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