Is there a best time to post on social media?

Social media marketing is more complex than most people think. There are several factors to consider, such as: Which medium is your audience most active on?What type of content is relevant to them?What keywords and hashtags will attract traffic?When is the best time to post? The last one is often overlooked by many small businesses. [...]

By |2020-12-09T06:31:35+11:00September 22nd, 2021|Marketing|0 Comments

5 reasons why people aren’t engaging with your social media posts

Social media is a tough place for small businesses. Attracting followers and creating engagement can be difficult. Get the engagement part right, and your brand will benefit immensely.    An engaging audience can boost your brand’s visibility, drive traffic to your website, generate leads, and convert customers. Fifty-two per cent of social media marketers say that [...]

By |2020-12-21T23:43:43+11:00September 10th, 2021|Marketing|0 Comments

How can I use social media to improve my SEO?

Because your social media platforms aren’t hosted on your website, a lot of small businesses assume they don’t have any effect on your SEO, and should simply be treated as a separate marketing channel. We take a look at why that’s not necessarily true, how social media and SEO can complement each other, and ultimately [...]

By |2020-12-21T23:43:43+11:00August 17th, 2021|Marketing|0 Comments

Why you shouldn’t buy followers or ‘likes’ on social media (and what to do instead)

A large following on social media is sometimes seen as the holy grail of content marketing. The more followers, the more impressive a brand is perceived to be. Some small businesses may be tempted to resort to unethical means to inflate their numbers by buying fake followers. This is a risky move that can backfire [...]

By |2020-12-21T23:43:44+11:00August 5th, 2021|Marketing|0 Comments

4 tips for building a strong personal brand on LinkedIn

As you represent your small business better than anyone else, building a strong personal brand is a must when it comes to marketing. One of the best social media platforms to do that is LinkedIn. Posting helpful, interesting and relevant content will increase your exposure to potential leads while also establishing you as a thought [...]

By |2020-12-21T23:43:47+11:00June 30th, 2021|Marketing|0 Comments

Marketing your small business on TikTok

Is your target market between the ages of 16 and 24? Do you have a fun and creative brand that can easily create video content? Yes to both? Your small business needs to be on TikTok! TikTok is one of the fastest-growing social media sites today with more than 800 million users. It allows you [...]

By |2020-12-21T23:43:47+11:00June 26th, 2021|Marketing|0 Comments

Why quality over quantity matters for social media

Some small businesses don’t have the time or resources to devote to social media management. So they do it on the fly, hoping that will get them by. This usually leads to a lot of irrelevant content just to keep their channels active or they post infrequently.  So which is better — quantity or quality? [...]

By |2020-12-21T23:43:47+11:00June 2nd, 2021|Content|0 Comments

Is Facebook dead for small businesses?

Organic reach has steadily been declining on Facebook as they tighten their algorithms. In fact, the average organic reach on Facebook is now a mere 1% to 6%. If you want your posts in front of more eyeballs, you have to pay for advertising. For small businesses with limited budgets for paid advertising, is Facebook [...]

By |2020-08-08T01:35:03+10:00April 27th, 2021|Content|0 Comments

How to use Instagram Stories to grow your small business

When it comes to social media, the name of the game is engagement. And what social media feature engages users better than Instagram Stories? Read on to find out how you can use this handy feature to help grow your small business. There’s Instagram...and there’s Instagram Stories. The Instagram Stories feature is modelled after Snapchat, [...]

By |2020-12-21T23:43:50+11:00April 19th, 2021|Content|0 Comments

How to build your first 1,000 Facebook followers

The first phase is always the most challenging.  Your first job, your first business, your first launch, and your first foray into social media.  But persevere past the pitfalls, and you’ll soon be on your way to smoother sailing. One area where many small businesses face this challenge is with their Facebook account.  Getting your [...]

By |2020-12-21T23:43:50+11:00March 30th, 2021|Content|0 Comments
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