Did you know that over 80% of Australian’s are Facebook users and around 50% are on Instagram? There is an active audience on social media, but also a discerning one. Social media is a competitive arena when it comes to advertising and small business owners need an effective strategy. Every upside has a downside and [...]
Did you know there are over 60 million active business pages on Facebook? Find out how to make sure yours stands out with compelling ads that convert! Why small businesses should consider advertising on Facebook One of the great attractions of Facebook, especially for small businesses, was the lure of free publicity. Unfortunately, the platform [...]
Many small businesses in Australia are turning to video content to market their products. Statistics show 60% more engagement and a better return on investment after posting helpful and engaging video content. We’re spoilt for choice when it comes to where to use video content. With Facebook, YouTube, Instagram, LinkedIn and TikTok so easily accessible, [...]
There are over 20 million active social media users in Australia, (almost 80% of the total population) – and nearly 4 billion worldwide. With a reach like that, it’s not surprising that social media has become one of the preferred forms of small business marketing. Of course, in order for it to work, you need [...]
Are you feeling the squeeze? Small businesses around Australia are vying for attention in a crowded online marketplace. So, how can you make your brand win the marketing game? The answer is simple – market your brand properly on every platform your customers are on. Today, we’re going to focus on LinkedIn for small business [...]
The world of social media marketing undergoes changes every year, and, as with any popular concept, here are three commonly-held beliefs, debunked. 1. I need to be active on every social media platform Just because there is an abundance of social media platforms available doesn’t mean that you should be on them all. Firstly, it's [...]
There are so many aspects which make Instagram attractive for small business marketing in Australia and across the globe. The world’s favourite image-sharing platform boasts much higher engagement levels than other social media platforms – especially for brands and businesses – and if you do it right, you can build your brand on Instagram without [...]
Instagram and Facebook may get more attention, but there’s one underrated social media channel that can also drive traffic to your website and boost conversions — Pinterest. Pinterest is another image-driven social media platform. Think of a pinboard that you pin notes and pictures on. That’s kind of how Pinterest works. You can set up [...]
Social media contests aren’t just fun and games. They serve a purpose, i.e. to grow followers, boost engagement, and drive traffic to your website. As a small business, you should be using this tactic in your social media marketing. Why social media contests are important in your marketing Social media contests are a fun way [...]
Social media mentions are part of what’s called user-generated content (UGC). Voluntary mentions of your brand are valuable because people trust what others say more than they trust an advert. Here’s why you should be listening to what people are saying about your brand and responding to it. What are social mentions? Every time someone [...]
