What is PPC and why should I care?

The digital marketing scene comprises so many different subcategories and strategies it’s almost impossible to keep track.  Nevertheless, it’s still one area most small business owners prefer to DIY to save costs. If that’s you, you’ve most likely heard of PPC. What exactly is PPC? PPC stands for pay-per-click, an advertising model where advertisers pay [...]

By |2020-07-15T18:28:02+10:00March 10th, 2021|Marketing|0 Comments

Everything you need to know about SEM for small businesses

Every small business has fewer marketing dollars than it would like. So if you want your marketing dollars to stretch further, what can you do?  Make your marketing more effective. Take search engine marketing (SEM). While you can get results by throwing money at it, taking the time to understand how it works will often [...]

By |2020-12-21T23:43:56+11:00November 30th, 2020|Websites|0 Comments

How to succeed with search engine marketing (SEM)

Increasing your small business’ online visibility is a necessity in today’s increasingly crowded marketplace. Everybody is competing for people’s attention, and if you want to grow your business then you might need to consider paid advertising – aka Search Engine Marketing (SEM)  SEM is a form of digital marketing in which you pay for your business [...]

By |2020-12-21T23:43:57+11:00October 21st, 2020|Websites|0 Comments

Five digital marketing tools to grow your small business

Whether you’re a new small business or you’ve been around for some time, digital marketing can help you increase your sales. When you have a small business, it’s vital that your brand is as visible as possible. The bigger your digital footprint, the more attention you’ll get from prospective customers. That’s where digital marketing comes [...]

By |2020-12-21T23:44:21+11:00January 15th, 2020|Marketing|0 Comments

What is Google Ads and why should I care?

Whether your small business is selling products or offering services, Google Ads can help you reach potential customers as they search on Google. Google Search provides two types of results: paid and organic (or free). When you do a search, Google finds thousands of relevant websites and ranks them according to a complex algorithm that [...]

By |2020-12-21T23:44:22+11:00January 5th, 2020|Websites|0 Comments

How does Google Ads work?

If you’ve never used Google Ads before, the process may seem a little daunting. To help you get you started, here’s an overview of how to use Google Ads and why every small business should consider using it in their marketing strategy. What is Google Ads? Google Ads is an online advertising platform that helps [...]

By |2019-09-29T06:17:26+10:00December 30th, 2019|Websites|0 Comments

How to choose the right keywords for your Google Ads campaign

One of the best ways for a small business to reach potential customers in Australia is to advertise on Google Ads.  To run a successful Google Ads campaign, however, means drawing the right clicks from the right customers by using the right keywords. What is Google Ads? Google Ads is a pay-per-click advertising programme – [...]

By |2019-09-22T09:01:12+10:00December 12th, 2019|Websites|0 Comments

The pros and cons of organic SEO versus paid SEM

If you’re like many Australian small businesses, you might be struggling to market your products and services to your target market. One possible solution would be to use some combination of organic SEO and paid SEM. But what exactly are organic SEO and paid SEM? SEO (search engine optimisation) involves optimising a website to rank [...]

By |2019-09-18T06:53:01+10:00November 26th, 2019|Websites|0 Comments

The Beechworth Bakery is a marketing machine

It scarcely seems possible, but there’s a small business in a small country town in Australia that’s doing more marketing than many big businesses in big cities. The Beechworth Bakery is based in the Victorian town of Beechworth, although it also has outlets in seven other locations. “We operate a network of family-owned destination bakeries [...]

By |2020-12-21T23:44:27+11:00October 25th, 2019|Profiles|0 Comments

What’s the difference between SEO and SEM?

The acronyms used in digital marketing are confusing. SEO, SEM, PPC, PSA… And even if you figure out what they stand for, what do they actually mean? Take the first two: search engine optimisation (SEO) and search engine marketing (SEM). To make matters more confusing, these terms are often used interchangeably. Is there a difference [...]

By |2020-12-21T23:44:33+11:00August 31st, 2019|Websites|0 Comments
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